A Guide to Conceiving Products for Sustained Competitive Advantage.

Key Features
● Step-by-step framework for building competitive, market-driven products.
● Practical guidance on strategy, pricing, user experience, and agility.
● Proven techniques to handle competition, compliance, and intellectual property.

Book Description
Product management is the backbone of successful businesses, bridging strategy, innovation, and execution. Mastering Software Product Management takes a goal-driven approach to product management, helping readers understand how software products create differentiated value while reducing costs. It explores the external forces shaping business success—industry rivalry, bargaining power of buyers and suppliers, new entrants, and substitutes—and provides a strategic framework to achieve sustained competitive advantage.

Readers will learn how to build processes that counter these challenges. A strong product vision can outmaneuver competition, value-based pricing and a seamless user experience can convert buyers into loyal customers, and well-structured contracts can align supplier expectations. Protecting intellectual property strengthens innovation, while compliance standards create barriers against substitutes. Engaging teams with agile practices ensures smooth execution and long-term product success.

Rather than prescribing rigid processes, this book helps readers recognize the necessity of product management and develop their own strategies. By identifying core strengths and aligning them with business objectives, readers will gain the tools to build market-leading products and drive sustained growth.

What you will learn
● Decode the external forces that shape market competition and strategy.
● Craft a compelling product vision that drives business success.
● Turn buyers into loyal customers with pricing and user experience.
● Secure vendor accountability with well-structured contracts.
● Strengthen market position through intellectual property and compliance.
● Align teams and accelerate execution with agile product management.

Who is this book for?
This book is tailored for business managers, consultants, and aspiring product leaders looking to align product management with strategy. The book will also help experienced professionals to enhance their ability to align product management with business goals, ensuring sustained competitive advantage. The book will help university students to bridge the gap between theory and practice by adopting industry-relevant frameworks to tackle challenges, create customer value, and accelerate their career growth.

1. The Practice of Product Management
2. Strategy
3. Product Vision
4. Customer
5. Pricing
6. User Experience
7. Contracts
8. Intellectual Properties
9. Compliance
10. Agile Process
11. People
12. Epilogue
      Index

Sambit Kumar Dash is passionate about turning technology product ideas into reality. He has over 25 years of experience in product and business management, architecture, and research and development. His interests in technology expand to document technologies, computer security, artificial intelligence, and natural language processing. Sambit created a PDF reader library in the Julia programming language, which is available on GitHub (https://github.com/sambitdash/PDFIO. jl). He is passionate about developing new technologies and holds eight patents in document technologies, computer security, virtualization, and human-computer interfaces. He has authored two books: Hand-On Julia Programming and Ultimate Web Authentication Handbook. He also provides product management consultancy to start-ups and early-stage ventures through Lenatics Solutions Private Limited.

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ABOUT TECHNICAL REVIEWER'S

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Shashi is an engineering and product leader in the IT industry with over two decades of experience. He has worked with HP, HPE, Texas Instruments, Motorola, TCS, and MicroFocus in various technical and managerial leadership roles. He is currently working with OpenText.

He holds a Ph.D. in management science from IIT Madras, a Master in Business Law from NLSIU Bangalore, an MBA from IIM Bangalore, and B.Tech. from IIT Bombay. His research interests include decision-making under uncertainty, and entrepreneurial strategy formulation and decision-making.

Bikram Gupta is a product leader with over twenty years of experience at companies such as DigitalOcean, AWS, FireEye, Intel, McAfee, and Cisco. As the Lead Product Manager at DigitalOcean, he focuses on driving Kubernetes and App Platform adoption for SMBs, specializing in cloud-native applications and AI workloads.

Throughout his career, Bikram has transformed ideas into market-ready solutions, developing cloud platforms, security products, and developer ecosystems. His work has spanned from enhancing container infrastructure to advancing network security and simplifying SaaS adoption. Across roles, he has contributed to building scalable systems, improving customer experiences, and driving innovation in evolving technology landscapes.

Bikram excels at translating complex technical concepts into practical insights. Beyond his professional work, he maintains an active interest in emerging technologies, particularly AI, cloud computing, and cybersecurity developments.