1. Introduction
    This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how well store and handle that data, and keep it safe.
    We know that there's a lot of information here, but we want you to be fully informed about your rights, and how Orange uses your data; for example how we combine data to build a picture of you.
    We hope the following sections will answer any questions you have but if not, please do get in touch with us.
    Its likely that well need to update this Privacy Notice from time to time. Well notify you of any significant changes, but you're welcome to come back and check it whenever you wish.
  2. Explaining the legal bases we rely on
    The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:
    In specific situations, we can collect and process your data with your consent.
    For example, when you tick a box to receive email campaigns
    When collecting your personal data, well always make clear to you which data is necessary in connection with a particular service.
    Contractual obligations
    In certain circumstances, we need your personal data to comply with our contractual obligations.
    For example, if you order an item from us for home delivery, well collect your address details to deliver your purchase, and pass them to our courier.
    Legal compliance
    If the law requires us to, we may need to collect and process your data.
    For example, we can pass on details of people involved in fraud or other criminal activity affecting Orange to law enforcement.
    Legitimate interest
    In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
    For example, we will use your purchase history to send you or make available personalized offers.
    We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand, or develop new products/services.
  3. When do we collect your personal data?
  4. When you visit our website, and use your account to buy products, or redeem vouchers from.
  5. When you make an online purchase and check out as a guest (in which case we just collect transaction based data, such as email, name, and address).
  6. When you create an account with us.
  7. When you engage with us on social media.
  8. When you sign up to My Account you will be given access to an area on orangeava.com which will collect and store all of your receipts for you when you make a purchase from Orange.
  9. When you contact us by any means with queries, complaints etc.
  10. When you enter prize draws or competitions.
  11. When you choose to complete any surveys we send you.
  12. When you comment on or review our products and services.
  13. When you've given a third party permission to share with us the information they hold about you.

 What sort of personal data do we collect?

  • If you have a web account with us: your name, date of birth, job title, billing/delivery address, orders and receipts, email and telephone number. For your security, well also keep an encrypted record of your login password.
  • Details of your interactions with us through online or by using one of our apps. For example, we collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, items viewed or added to your basket, voucher redemption, products you show interest in, web pages you visit and how and when you contact us.
  • Details of your shopping preferences.
    For example, which of our products and web pages you prefer to visit and where you redeem your vouchers or discount codes.
  • Details of your visits to our websites or apps, and which site you came from to ours.
  • Information gathered by the use of cookies in your web browser.
  • Personal details which help us to recommend items of interest.
    For example, you might share information on your topic preference which allows us to recommend appropriate technology area eBooks.
    Well only ask for and use your personal data collected for recommending items of interest and to tailor your shopping experience with us. Of course, its always your choice whether you share such details with us.
  • Payment card information, which is stored with a Payment Card Provider in a PSIDSS Compliant Manner.
  • Your comments and product reviews.
  • To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered. 
  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.

How and why do we use your personal data?
We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you. We then use this to offer you promotions and products that are most likely to interest you. The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.
Of course, if you wish to change how we use your data, you'll find details in the What are my rights? in section 11 below. Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you've asked for.