Ultimate Salesforce Data Cloud for Customer Experience
Gourab Mukherjee

SKU: 9789388590990

$37.95 USD

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ISBN: 9789388590990
eISBN: 9788119416776
Rights: Worldwide
Author Name: Gourab Mukherjee
Publishing Date: 16-Jan-2024
Dimension: 7.5*9.25 Inches
Binding: Paperback
Page Count: 265

Become a Salesforce Data Cloud implementation expert.


Explore the ways Salesforce Data Cloud can help your organization improve customer experience.
A practical guide to implementation and best practices, walking through the process of implementing a Customer Data Platform.
Prepare for the Salesforce Data Cloud Consultant exam and become a certified Salesforce Data Cloud practitioner.


Survival in today's business landscape hinges on delivering exceptional customer experiences, and Customer Data Platforms (CDPs) are pivotal in achieving this goal. The ‘Ultimate Salesforce Data Cloud for Customer Experience' is your indispensable guide to unraveling the Salesforce ecosystem, illuminating its applications' significance in diverse business scenarios. Dive into the transformative potential of Customer Data Platforms, understanding their role in unlocking tremendous value for enterprises. Explore the prowess of Salesforce Data Cloud, a leading CDP platform, and gain practical insights into its seamless implementation. 

The book explores Salesforce Data Cloud architecture, gaining actionable insights for implementing both Customer Data Platforms and Salesforce Data Cloud. It will navigate the pivotal realms of data security and privacy, establishing a sturdy foundation for customer-centric strategies. The book also covers success stories that showcase the transformative outcomes achieved through the utilization of Salesforce Data Cloud. The end of the book serves as a roadmap for those aspiring to conquer the Salesforce Data Cloud Consultant exam. 


Master the dynamics of Customer Data Platforms (CDPs) exploring their fundamentals and significance.
Demystify Salesforce Data Cloud Architecture by delving into the framework.
Gain insights into the intricacies of implementing a Customer Data Platforms (CDPs) project.
Develop skills to engage in Salesforce Data Cloud implementation projects as functional consultants or project managers.
Comprehend best practices for data security and privacy of the Salesforce Data Cloud.
Prepare to successfully attempt the Salesforce Data Cloud certification exam.



The book is for all working professionals, students, managers, or anyone wishing to kickstart their journey in the exciting world of customer data platforms and customer experience management. Those looking to get certified as a Salesforce Data Cloud consultant should use this book to aid their preparation.

  1. Introducing Salesforce Platform
  2. Introduction to Customer Data Platform
  3. Going beyond CDP: Salesforce Data Cloud
  4. Salesforce Data Cloud Architecture
  5. Implementing a Customer Data Platform
  6. Implementing Salesforce Customer Data Cloud
  7. Data Security and Privacy
  8. Success Stories with Salesforce Data Cloud
  9. The Way Forward for Creating Great Customer Experiences
  10. Preparation for the Salesforce Data Cloud Consultant Exam


Gourab Mukherjee is a certified Salesforce Consultant with more than 5 years of experience in helping Fortune 500 clients leverage the Salesforce Platform to its potential. He has worked on various Salesforce implementation projects, including those involving the Salesforce Data Cloud. He has an MBA degree from K J Somaiya Institute of Management, Mumbai, and a B. Tech in Electrical Engineering from Heritage Institute of Technology, Kolkata.

As a certified Salesforce professional, he holds a range of certifications, including Salesforce Administrator, Salesforce Platform App Builder, Salesforce Business Analyst, and Salesforce AI Associate, among others. He is a prolific writer, contributing to major websites, including Salesforceben.com, one of the most popular websites for Salesforce professionals.

When he is not working with clients, he spends his time reading books, watching binge-worthy TV shows, or going for long drives. He lives in Kolkata with his family.




Kunal Parikh is a seasoned tech professional with a strong background in systems management and a passion for all things Salesforce. With a knack for transforming ideas into actionable strategies, Kunal has earned the title of "Salesforce Champion" through his dedication to mastering the Salesforce ecosystem. 

Having honed his skills in the world of technology, Kunal's journey has been marked by a commitment to continuous learning and innovation. His proficiency in Salesforce Marketing Cloud, in particular, is a testament to his expertise in crafting targeted marketing solutions that drive results. 

Beyond the digital realm, Kunal is known for his friendly and social personality. He thrives on connecting with others and building meaningful relationships, both personally and professionally. When he's not immersed in the world of tech, you can often find him socializing with friends and colleagues or cheering on his favorite cricket team with unwavering enthusiasm. 

Kunal Parikh is a true enthusiast, bringing his technical acumen, management skills, and passion for Salesforce to every endeavor. Whether in the realm of systems management, Salesforce Marketing Cloud, or the world of sports, he's a dedicated professional who continues to make a significant impact in his field.

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