Description

A Guide to Conceiving Products for Sustained Competitive Advantage.

Key Features
● Step-by-step framework for building competitive, market-driven products.
● Practical guidance on strategy, pricing, user experience, and agility.
● Proven techniques to handle competition, compliance, and intellectual property.

Book Description
Product management is the backbone of successful businesses, bridging strategy, innovation, and execution. Mastering Software Product Management takes a goal-driven approach to product management, helping readers understand how software products create differentiated value while reducing costs. It explores the external forces shaping business success—industry rivalry, bargaining power of buyers and suppliers, new entrants, and substitutes—and provides a strategic framework to achieve sustained competitive advantage.

Readers will learn how to build processes that counter these challenges. A strong product vision can outmaneuver competition, value-based pricing and a seamless user experience can convert buyers into loyal customers, and well-structured contracts can align supplier expectations. Protecting intellectual property strengthens innovation, while compliance standards create barriers against substitutes. Engaging teams with agile practices ensures smooth execution and long-term product success.

Rather than prescribing rigid processes, this book helps readers recognize the necessity of product management and develop their own strategies. By identifying core strengths and aligning them with business objectives, readers will gain the tools to build market-leading products and drive sustained growth.

What you will learn
● Decode the external forces that shape market competition and strategy.
● Craft a compelling product vision that drives business success.
● Turn buyers into loyal customers with pricing and user experience.
● Secure vendor accountability with well-structured contracts.
● Strengthen market position through intellectual property and compliance.
● Align teams and accelerate execution with agile product management.

Who is this book for?
This book is tailored for business managers, consultants, and aspiring product leaders looking to align product management with strategy. The book will also help experienced professionals to enhance their ability to align product management with business goals, ensuring sustained competitive advantage. The book will help university students to bridge the gap between theory and practice by adopting industry-relevant frameworks to tackle challenges, create customer value, and accelerate their career growth.