Daniel Bisett, Tricia Elizabeth Ulberg
SKU: 9789348107114
ISBN: 9789348107114
eISBN: 9789348107206
Rights: Worldwide
Author Name: Daniel Bisett, Tricia Elizabeth Ulberg
Publishing Date: 16-Nov-2024
Dimension: 7.5*9.25 Inches
Binding: Paperback
Page Count: 344
Download code from GitHubKey Features
● Step-by-step instructions from basic setup to advanced WordPress techniques
● Expert guidance on customizing themes and enhancing website functionality
● Comprehensive insights into managing, maintaining, and optimizing WordPress sites
Book Description
As the world’s leading content management system, WordPress powers over 40% of all websites, making it essential for establishing a strong online presence. Whether you’re launching your first site or enhancing an existing one, this comprehensive guide takes you from foundational concepts to advanced customization techniques.
This book offers step-by-step instructions for building and managing dynamic WordPress websites. Learn to select the right hosting and domain, create visually stunning sites with themes and plugins, and implement features that boost user engagement. With a strong emphasis on performance optimization and SEO best practices, your site will captivate visitors and rank prominently in search results.
Packed with expert insights and proven strategies, you'll be equipped to troubleshoot issues, enhance security, and maintain a robust online presence. Gain valuable skills to streamline your workflow and adapt to the ever-evolving digital landscape.
With practical examples, actionable tips, and industry-driven guidance, Ultimate WordPress Handbook is your indispensable resource for creating powerful, high-performing websites. Whether for personal projects, business endeavors, or refining your web development skills, this book empowers you to confidently dominate the digital space.
What you will learn
● Set up your WordPress environment with confidence, including hosting and domain selection.
● Apply UX/UI principles to design user-friendly and visually appealing WordPress sites.
● Master advanced theme customization techniques to create a unique user experience.
● Implement effective SEO strategies to boost your site’s visibility and search engine ranking.
● Maintain optimal website performance and security, ensuring a smooth user experience.
Who is this book for?
This book is perfect for digital marketers, small business owners, and WordPress beginners and enthusiasts alike who want to build or maintain a WordPress site. No prior experience with WordPress is needed, and the step-by-step guidance ensures that even those with limited technical skills can follow along.
2. From Humble Beginnings: The Emergence of WordPress
3. Let’s Get This Party Started: Setting Up Your WordPress Universe
4. Themes and Plugins
5. Advanced Customization of Your WordPress Theme
6. Content is King (Pages and Posts)
7. The Google Games and SEO
8. Keeping Your Website Running Smoothly
9. Advanced WordPress Techniques
10. Selling with WordPress
11. Understanding WordPress Analytics
12. Troubleshooting and Debugging WordPress
13. UX/UI Principles for WordPress Sites
14. Summary, Next Steps, and Additional Resources
Index
Daniel Bisett is a distinguished digital marketing expert with over two decades of experience in the industry. As a founding partner and the Chief Experience Officer (CXO) of We Rock DM, Daniel leads a dynamic company specializing in innovative web solutions and cutting-edge digital marketing strategies. We Rock DM provides top-tier services in web design, SEO, SEM, social media marketing, and customer relationship management, ensuring clients receive functional and high-performing digital experiences.
Daniel’s expertise in web development and digital marketing has been the driving force behind We Rock DM’s success. His extensive knowledge in areas such as instructional design, WordPress development, search engine optimization, and social media marketing positions We Rock DM as a leader in the digital marketing space. His commitment to delivering exceptional results is evident in the comprehensive and customized strategies he develops for clients.
In addition to his role at We Rock DM, Daniel is a Professor of Marketing at the University of Texas McCombs School of Business. In this capacity, he brings his wealth of industry experience into the classroom, teaching the next generation of marketers about the latest trends and best practices in digital marketing.
Tricia Elizabeth Ulberg is an entrepreneur and seasoned graphic designer with a deep passion for web design, UX/UI, and branding. She began her website design career in Seattle, working at prominent tech companies, including ESPN.com (Disney), Expedia, and Microsoft. As a founding partner, Chief Marketing Officer (CMO), and Creative Director at We Rock DM – a digital marketing, website design, and branding agency based in Austin, Texas – Tricia leads the creative team. She is meticulous about details like typography and pixels, ensuring that everything is perfectly aligned.
Tricia’s educational background includes a BFA in Graphic Design and a Master of Business Creation (MBC) from the University of Utah.
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ABOUT TECHNICAL REVIEWER
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Wil Brown is a seasoned WordPress developer with over 15 years of experience, having been deeply involved in the WordPress ecosystem since 2006. With a strong foundation in Computer Science, Wil has contributed extensively to the open-source WordPress project, maintaining several plugins in the WordPress. org (https://wordpress.org) repository and speaking at numerous technical conferences, both in Australia and internationally.
As an active leader in Sydney’s vibrant WordPress community, Wil co-organizes the monthly WordPress Sydney and Elementor Australia meetups. His contributions extend beyond WordPress, as he served as the Vice President of Linux Australia in 2022 and 2023.
Wil is the founder and owner of Zero Point Development, a WordPress development and consultancy company, and WilBrown.com, an educational platform dedicated to helping freelance WordPress professionals grow and scale their businesses.